Деловой иностранный язык (обучение) — тест 03454 — ответы на тесты Синергия, МОИ, МТИ

Advertising has evolved into a vastly complex form of …
One person actually … be the entire ad department.
There are … major departments in any advertising agency.
A solid creative … is one of the main duties of account services.
If an advertisement is printed on paper, then it comes under the banner of …
… (or marketing) is also known as ambient media.
… Advertisements are primarily designed to inform and educate rather than sell a product or service.
… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit Advertisement.
If you see an advertisement via the Internet, then it is classified as … Advertising.
… is a mass-market form of communication including television and radio.
… is also known as out-of-home (OOH) Advertising.
… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet connectivity.
… department comprises account executives, account managers and account directors, and is responsible for liaising with the agency’s many clients.
Larger agencies may also separate out the following departments: Human Resources & Facilities, Research, Web development and …
… department combines research with strategic thinking.
… department is the engine of any advertising agency. It’s the lifeblood of the business, because this department is responsible for the product.
Everyone within creative services reports to the …
… department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else you’d expect from doing business.
It is the function of the … department to procure the advertising time and/or space required for a successful advertising campaign.
The media buying department is usually steered by a …
The account planning department is often a mix of researchers and …
The job of the … department is to make ideas real.
… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to very long hours, missed deadlines and problematic client relationships.
In small to mid-sized agencies, traffic is also a part of the … department.
Many brands are returning to … marketing.
Everything is in place for … to be the next big thing.
Management is a career. Leadership is a …
You … to be tall, well-spoken and good looking to be a successful leader.
You’re operating at such a high level of efficiency that you’re giving … back to the corporation – and you’re still beating your goals.
To uncover a toxic boss often all you have to do is … around.
Advertising … (evolve) into a vastly complex form of communication.
Today the advertiser … (have) a vast array of choices.
Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.
Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.
Cell Phone & Mobile Advertising … (spread) rapidly.
Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.
Three years ago, you … (have) someone very focused on direct mail acquisition.
Right now, retailers … (try) to diversify their acquisition channels.
Last week Facebook … (announce) that it would allow retailers to offer coupons and special deals through its own location-based service.
Never give in, and you … (become) one of the advertising greats.
The skeleton of major departments in any advertising agency is the same.
The roles within the creative department are not numerous.
It couldn’t be said that cave paintings in some way represented the first forms of advertising.
The driving force behind guerrilla advertising is a large budget.
Some advertising agencies are small boutique shops that have just a few people.

Деловой иностранный язык (обучение) — тест 03454 — ответы на тесты Синергия, МОИ, МТИ
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